Starting a business can be a challenge. Your products could be too hard for people to grasp or miss their exact function. As owner, you want to present products to your audience in the most simply way possible. Animated explainer videos can be a great tool for grabbing the attention of visitors to your site. They can give them key benefits and features of a product within minutes. Research shows that the average user spends up to about 10-20 seconds on a website if there is nothing encouraging them to stay longer.
The first ten seconds of your video is very crucial. This is the time to capture the viewer and give them a reason to stay by creating a valuable proposition. Text or graphics won’t do the job as you need something that catches them in that short period of time. Companies who know they have a competitive advantage over their competition or have a unique product, should show this in their video. Users need to see this to get hooked into the content. Many don’t have time to look at your video in the first place.
The idea in creating your animated explainer video relates to basic psychology. It’s noted that only 20 percent of people actually remember information they read. Next, you have a mere 10 percent that only remembers what they have heard in your video. There are such tools as eye tracking studies that will reveal how internet readers pay close attention to information with images. It’s been found that if the image is relevant, then a reader will spend more time on it than reading the next page’s text.
That said, it’s obvious that audio and text do not have that much of an effect. Non-verbal communication is a much stronger and will influence a good portion of your audience. Animated explainer videos should articulate a service or product within two minutes. The message should be clear from the beginning. If you are trying to show how something works or functions, then viewers should get this the minute they start watching the video. Once you have them captivated with what your product or message, then you have a great chance for a new customer.
Animated explainer videos enhance the perception of both audio and video. The goal is to create them so they deliver a business idea with an engaging message. You want it to be directly towards your target market for your product and services. Here are a few additional ways animated explainer videos help your company:
Drive online visibility
Build brand loyalty
Create social buzz among customers
You can edit your video in many ways, however, it’s best to stay within your audience’s tastes. You don’t want to offend or even turn customers off from poorly put together content. Motion graphics can be great showing the style of the animated explainer video if done correctly. You can also use whiteboard animation, which is a popular trend businesses are beginning to use.